As an embroiderer, it’s often difficult to find shops that stock more exciting thread than just the standard DMC/Anchor floss ranges. It can even be difficult to find places that stock embroidery-suitable fabrics that are more exciting than 14 count Aida in white. This is why it’s always so exciting to find a place like The London Bead Co., which while formally being a shop for all things small and shiny, has one of the most beautiful thread collections I’ve ever seen. I think only Old World Designs comes close!
